Nine years of writing about investor behaviour, organised by theme. Choose a category to explore.

 

Investor Psychology & Behavioural Biases
The most important things in investing aren’t about markets — they’re about us. Posts on the psychological forces that drive poor decisions: noise, short-termism, loss aversion, stories, and the many ways our minds work against our financial interests.

 

Markets, Forecasting & Uncertainty
Markets are hard to predict — not just difficult, but structurally hard in ways that most commentary ignores. Posts on why forecasting fails so consistently, how uncertainty works, and why the confident voices in financial media deserve considerably more scepticism than they get.

 

Active Management, Fund Selection & Fees
Choosing a fund, sticking with it through underperformance, and knowing when to sell requires navigating incentive misalignment, marketing and our own psychology. Posts on the challenges of fund selection, the problems with fees, and why so much of what the active management industry does makes more sense for the industry than for investors.

 

Long-Term Investing & Process
The gap between understanding what good long-term investing looks like and actually doing it is vast — and it’s bridged, if at all, by process, patience and self-awareness. Posts on risk, time horizons, diversification and portfolio construction that acknowledge human psychology rather than pretending it doesn’t exist.

 

The Investment Industry — Culture, Incentives & Critique
The investment industry is shaped by incentives that don’t always align with investors’ interests — and understanding those incentives is one of the most useful things any investor can do. Posts on the structures, culture and behaviours of asset management, including ESG, diversity, and what the industry looks like when you strip away the marketing.

 

Decision-Making Frameworks & Tools
Knowing that we make poor investment decisions is not enough to stop us making them. Posts on the practical tools of good investment thinking — from checklists and probability frameworks to the deeper question of how to structure decisions so they’re less vulnerable to our worst instincts.